Thin Wild Mercury is a fine fragrance line encapsulating the iconic spirits of Los Angeles and New York.  In a 1978 interview with Playboy, Bob Dylan reflected on his seminal album Blonde On Blonde as having "...that thin, that wild mercury sound." While Dylan found the inspiration for this spirited description of his work through his band's lively, uninhibited performances of it at the time, ours is rooted in the illustrious history of the famed coastal cities; their renowned neighborhoods and hangouts and the nowadays fabled eras of their vibrant lifespan – told aromatically.

Our fragrances were imagined and created in LA's Los Feliz Village neighborhood by Cathleen Cardinali, a veteran luxury retailer turned perfumer by way of LA's Institute for Art and Olfaction and a curiosity to create something that did not yet exist but with the feeling of a classic. Anthony Polcino is a lifelong musician turned designer with the relentless need to see to it that good ideas become realities. Together they realized Thin Wild Mercury through a simple, traditional ethos of the masters: do it yourself. TWM's fragrances are like nuanced stories redolent of particular places and times of the past eloquently told by musings from the present. The result is something like a state of mind for the senses – for anywhere, anytime.